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How essential is to find the best domain name?

One of the most vital prerequisites for establishing a successful Internet presence is the domain. It is what visitors will discern first when they come across your site and what they will associate you with. The domain name should be easy to memorize, but should also be something that tells your website's visitors what the site is about.

Generic Top-Level Domains (gTLDs)

A domain usually contains two fragments - a Top-Level Domain Name (TLD) and a Second-Level Domain (SLD). If you have domain.com, for instance, ".com" is the TLD and "domain" is the Second-Level Domain Name. There are several categories of Top-Level Domain Names that you should contemplate before you choose the domain you wish. Your choice should rest on the intention of your site and on its target visitors. Let's study the gTLDs, or generic Top-Level Domains - these are the most widespread TLDs meant to show a particular intention - .com (commercial establishments), .net (networks), .biz (firms), .info (informative web pages), .org (not-for-profit organizations), .mobi (mobile devices), .asia (the Asia Pacific), .name (individuals or families), .pro (particular professions), etc. As you can see, these Top-Level Domain Names cover most realms of life, so you should select the one that would explain the purpose of your site best. There is no restriction as to who can register such TLDs, but some of them involve extra procedures to prove that you qualify to register such a TLD (.mobi and .pro, for example).

Country-code Top-Level Domain Names (ccTLDs)

The ccTLDs, or country-code Top-Level Domain Names, are country-specific Top-Level Domain Names. Each country has its own ccTLD. Getting such a domain is good if your target group of visitors is from a given country. Many persons would prefer to purchase goods or services from a local web page, and if your target is Canada, for example, choosing a .ca Top-Level Domain could increase the visits to your web site.

URL Redirection

You can register different Top-Level Domain Names, which can forward your website's visitors to a given website like domain.com, for example. This would boost the traffic and decrease the possibility of somebody pilfering your web site visitors by registering the same Second-Level Domain Name with a different Top-Level Domain - if you are not using a trademark.

Name Servers (NSs)

Each and every Top-Level Domain Name has domain name records. The name server records (NS records, aka DNS records) display where the domain name is hosted, in other words they point to the web hosting distributor whose name servers (NSs, also known as DNSs) it is using now. You can change the NSs of your domain whenever you like. You can have your domain registered with one provider and get the web hosting service itself from another. In this way, if you register your domain name and encounter decent website hosting plans someplace else later, you can point your domain name to the present provider's DNSs straight away.

Name Server Records (NS Records)

On the whole, as long as your domain utilizes a particular pair of DNSs, all its domain records will direct to the same web hosting company. Some site hosting vendors, though, enable you to modify certain domain records, like the A records and the MX records of your domain. The A record is an Internet Protocol address, which discloses on which web server your site is situated, whereas the MX records demonstrate which web server tackles the email address accounts associated with your domain name. For example, if you engage a new web site designer and he designs an .ASP website that will be accommodated on his private Windows hosting server, you may want to change only the Internet Protocol address (the A record) but not the MX records of your domain name. In this way, www.domain.com will direct to the Windows web server, but your mailboxes or any sub-domain names such as forum.domain.com or shop.domain.com will still be in your present Linux web space hosting account. The .ASP environment is developed by Microsoft and demands a Windows web hosting server, even though a Linux server would be far more stable.

Affordable TLDs Brought by 'Rick Hosting'

Only a few web hosting vendors allow you to modify given domain name records and quite often this an additional paid service. With Rick Hosting , you have a large array of TLDs to choose from and you can modify all domain records or redirect the domain names using a forwarding tool at no additional cost. Therefore, 'Rick Hosting' would be your best choice when it comes to managing your domain name and to establishing a successful presence on the web.